劳拉 is 可用 租用
雇佣 劳拉劳拉Casinelli
验证专家 in 金融
欧博体育app下载专家
位置
纽约，纽约，美国
至今成员总数
2022年4月28日
劳拉 is an internationally recognized brand strategy expert. She successfully implemented brand and change-management strategies for organizations ranging from Fortune 50 companies to pre-seed startups, 跨多个行业的全球行动. Her work proved to directly increase brand equity and momentum and accelerate growth. 劳拉 enjoys freelancing because it allows her to engage with diverse clients and project base.
职业生涯突出
首席品牌策略师
世界动物卫生组织
首席策略师
Franklin11
跨部门策略官员
联合国
教育强调
理学硕士学位
哥伦比亚大学
硕士学位
SDA Bocconi School of Management | Bocconi University
工作经验
首席品牌策略师
2021 - 2022
世界动物卫生组织
- Oversaw the new global brand strategy that helped the organization increase donors' contributions by 45%.
- Designed the rollout plan of the new global brand strategy that helped the organization increase employee awareness and engagement scores in the first three months of testing by 33% and 35%, 分别.
- Guided the creative team that designed the new brand identity.
重点领域:品牌建设, 定位, 品牌定位, 研讨会, 数字营销策略, 策略, 利益相关方参与, 品牌管理, 品牌营销, 品牌的书, 消费者品牌, 沟通策略, 品牌战略, 消息传递, 品牌, 品牌指导方针, 公共卫生, 艺术指导, 客户之声(VoC), 客户体验, 员工的经验, 商业策略, 客户的见解, 客户细分, 营销策略, EMEA, 品牌标识, 内容策略, 讲故事, 产品品牌, 设计思考, 数字品牌
首席策略师
2013 - 2020
Franklin11
- 监督所有机构的运作, managing a team of geographically dispersed professionals, 年收入超过300万美元.
- 设计和创建相关的, 有效的, and sustainable brand strategies and change management campaigns for clients ranging from new technology startups to Fortune 50 large corporations.
- Developed and facilitated client onboarding workshops and brand-building exercises with executive teams, 首席执行官们, 技术团队.
- Conducted brand and strategy reviews across all organizational assets, 制作详细的评估报告.
- 设计调查问卷, 分析结果, and produced reports on findings from surveys with 100 to 25 thousand respondents.
- 采访, 聘请了, 培训创意人员和项目经理, 为每个项目构建量身定制的团队.
- Produced detailed messaging frameworks, master brand narratives, and training material.
- Designed and conducted stakeholder interviews and focus groups for pre-seed startups and large corporations.
- Directed the production of fully responsive multimedia editorial experiences, 利用最突出的社交平台.
- Conceived and implemented strategic 沟通 protocols across prominent movie production companies for movies and international franchises, including internal presentations and audience engagement.
重点领域:品牌定位, 研讨会, 数字营销策略, 策略, 利益相关方参与, 品牌管理, 指导 & 训练, 品牌营销, 品牌的书, 消费者品牌, 沟通策略, 员工敬业度, 定位, 品牌战略, 消息传递, 包装消费品, 品牌, 品牌指导方针, 球场上甲板, 艺术指导, 客户之声(VoC), 客户体验, 员工的经验, 商业策略, 客户的见解, 客户细分, 营销策略, B2B, B2B合作伙伴, 企业对企业(B2B), EMEA, 品牌标识, 内容策略, 讲故事, 产品品牌, 设计思考, 数字品牌
高级内部品牌战略顾问
2010 - 2012
国际公务员制度委员会
- Designed and oversaw the implementation of the 沟通 strategy and campaign for the 联合国' new compensation package, driving support and mitigating resistance to the first review of the UN human resources system in 25 years.
- Designed all 沟通 materials across the UN system ecosystem, including print and digital.
- Designed and facilitated workshops with high-ranking officers throughout the organization.
关注领域:企业文化, 人力资源(HR), 人力资本战略, 艺术指导, 员工的经验, 客户的见解, 品牌标识, 内容策略, 讲故事, 产品品牌, 设计思考, 数字品牌
跨部门策略官员
2006 - 2010
联合国
- 指导设计, 沟通, and reporting on the first UN system global staff survey reaching over 25,000名员工. The survey obtained the highest response rate ever registered in the UN and was commended by the Secretary-General.
- Designed and directed carefully crafted project 沟通 and engagement campaigns still used as benchmarks within the 联合国 system.
- Oversaw and coordinated the first UN talents panel to surface the need for change within the UN system HR practices and acquire support. The panel included NASA and Morgan Stanley participants and was chaired by the UN HR Secretary-General.
- Produced the Simplification and Harmonization of Business Practices study commissioned by UNDESA to serve as an input to the 2011 Secretary-General's report on business practices simplification and harmonization in the UN system.
- Conducted system-wide mapping exercises on collaboration, 基于结果的管理, 人才管理, 绩效管理, 流动性, 困难, 和动力.
Focus areas: 国际事务中, 国际发展 & 经济学, 公共政策, 品牌发展, 沟通策略, 员工关系, 人力资源(HR), 品牌定位, 研讨会, 数字营销策略, 策略, 利益相关方参与, 品牌管理, 品牌的书, 消费者品牌, 定位, 品牌战略, 消息传递, 品牌, 品牌指导方针, 员工的经验, EMEA, 品牌标识, 内容策略, 讲故事, 设计思考
教育
2010 - 2011
理学硕士学位 in Strategic Communication
哥伦比亚大学-纽约，EUA
2007 - 2008
硕士学位 in International Public Management
SDA Bocconi School of Management | Bocconi University - Milan, Italy
2000 - 2005
道德哲学硕士学位
博洛尼亚大学-博洛尼亚，意大利
Skills
地理专业
EMEA
输出的软件
Adobe InDesign
金融
筹款
其他
品牌建设, 品牌定位, 品牌发展, 品牌管理, 变更管理, 品牌营销, 品牌的书, 消费者品牌, 沟通策略, 定位, 品牌战略, 消息传递, 研讨会, 数字营销策略, 策略, 利益相关方参与, 品牌, 品牌指导方针, 品牌标识, 客户之声(VoC), 客户体验, 员工的经验, 客户的见解, 营销策略, 内容策略, 讲故事, 产品品牌, 设计思考, 数字品牌, 指导 & 训练, 投资组合, 国际事务中, 包装消费品, 球场上甲板, 艺术指导, 市场营销, 客户细分, B2B, B2B合作伙伴, 企业对企业(B2B), 国际发展 & 经济学, 公共政策, 员工敬业度, 员工关系, 人力资源(HR), 人力资本管理, 企业文化, 人力资本战略, 公共卫生, 市场营销组合, 搜索引擎优化工具, 商业策略
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