Pierre E. Poulin
验证专家 in Design
Designer
With an early career woven into the rise of the internet, Pierre's experience in digital is vast. 在过去的20年里, he founded one of the first award-winning web shops in Montreal, 为大客户起草工作, 比如汉堡王. Pierre designed an event app used by Airbnb, Salesforce, and Cisco. He continues to serve on a jury at the prestigious FWA. Typography, 光滑的交互, and a glimmer of sassy irony are the driving forces behind his elegant yet highly functional style.
Portfolio
工作经验
业主及产品设计师
MyGreedyBot
- Built the company, its concept, and a product from A to Z.
- 制定数字营销策略, 包括语气, 转换文案, 登陆页优化, 漏斗策略, etc.
- Created a brand and a design system, including style guide, logo, illustration, UI, components, etc.
- Handled marketing campaigns, video editing, and motion graphics for YouTube, Instagram, and TikTok.
Judge
The FWA
- Served on an exclusive jury judging the best in digital design worldwide.
- Needed to be previously recognized by The FWA to be nominated as a judge.
- The FWA is one of the first, oldest, and most notorious web design awards.
Creative/Art Director | Brand Strategist | UI/UX Designer
Freelance
- Worked with major brands like Cirque du Soleil, Céline Dion, 蒙特利尔加拿大人, Bell, Telus, Ford, CBC, 加拿大商业发展银行, Pfizer, Bombardier, etc.
- Collaborated with international ad agencies such as BBDO, Y&R、Sid Lee、Publicis等.
- Provided strategy consultancy and strategic planning for small to medium-sized businesses and startups.
- Provide guidance as a creative director to designer teams.
- Designed comprehensive brand systems and style guides.
- Designed countless presentations and pitch decks for big and small clients.
- Supported agencies in brainstorming and conception phases of their digital campaigns.
- Worked on agency pitches that required high-end design and high-definition mockups.
Brand Designer, Art Director, UI/UX Designer
放弃公司
- 进行了一次全面的品牌改造, building on their current identity building blocks (logo, colors, typography, etc.).
- Designed a responsive web dashboard/admin platform.
- Provided comprehensive style guides and assets in Figma.
- Designed a set of responsive marketing pages for each of Backtracks products (more than 10).
- Developed visual concepts to explain otherwise complex products such as the Backtracks Switchboard. Those were then handed off as hi-fi prototypes, including scroll animations and micro-interactions, 使用Webflow和Lottie.
- Illustrated a set of conceptual skeuomorphic icons, 2D animations, and a comprehensive set of flat icons representing key benefits of their offer.
- Redesigned some of their core product UIs like the Backtracks Player and the Backtracks Marketplace.
- 设计了一组面向客户的页面. 不像营销页面, the client-facing pages are tools users can use to search podcasts, 在节目中查找相关数据和分析, 购买广告/媒体空间.
- Developed concepts and designed all related social media assets (video and static), 体育广告, 展会资产(滚动横幅), 地板上的贴纸, 媒体背景, t-shirts, etc.),以及其产品的PDF数据表.
- Designed presentation decks and report templates in Google Slide and Microsoft PowerPoint.
Creative/Art Director, Brand Strategist, UI/UX Designer
e180, Braindate by e180
- Led a 2-year rebranding project for the mother brand e180 and its flagship product, Braindate, 现在有成千上万的人在使用. Airbnb, TED, GE, Cannes Lions, Salesforce, and Cisco use Braindate to foster meaningful connections at their events.
- Defined the brand strategy that would lead to the new positioning of the mother brand and its sub-brands.
- Acted as the lead designer of the collaborative learning app Braindate.
- Worked as the lead designer of the native iOS app Braindate.
- Developed assets and brand guidelines for e180 and Braindate, respectively—and ensured those were respected by the team.
- Built various marketing landing pages in Webflow and other high-fidelity prototypes.
- Designed Braindate's set of engagement emails (welcome email, 整个事件中的用户状态, days 1-5, 后续的邮件, etc.).
- Created a B2B website and designed/edited a promotional video for Braindate.
- Designed the UI/UX of Braindate's own videoconferencing platform, Braindate Virtual.
创意/艺术总监兼联合创始人
Mecano
- 我们的工作得到了国际上的好评, winning many recognitions at Cannes (Cyber Lions), the One Show, 威比奖, the FWA, 五月一日重启, 还有更多.
- Got featured in design publications like Taschen, Applied Arts, and Communication Arts.
- Supported traditional ad agencies in their early digital efforts, 为汉堡王策划了一场病毒式传播活动, Ford, Dermtek Pharma (Reversa), Bell, 只是为了笑, etc.
- Led projects in the industries of 青年营销, fashion, sports, entertainment, and government public-service announcements (PSA).
- Acted as spokesman for various panels and conferences about social media, 青年营销, 数字广告.
Education
广告与市场营销硕士学位
Université de Montréal | HEC Montréal - Montreal, Canada
平面设计专业大专以上学历
CEGEP de Sainte-Foy -魁北克市,加拿大
Skills
Tools
Figma, Adobe After Effects, Adobe CC, InVision, 谷歌的幻灯片, Photoshop CC, 插画家CC, InDesign CC, Adobe Photoshop
Platforms
Webflow, Mobile, Web, WordPress
行业专业知识
Marketing, 教育科技(Edtech), Healthcare
Other
Typography, 设计指导方针, 响应设计, 交互设计, Web Design, 品牌指导方针, 移动应用设计, 艺术指导, UI Design, UI Animation, Branding, Mobile UI, 数字品牌, Web指示板, 音乐产业, 数码品牌识别, 高保真原型, Lottie, 视觉设计, Email Design, 营销设计, Social Media, 平面设计, 数字营销设计, Guidelines, 生活娱乐, Learning, E-learning, 白色的标签, Concepting, 企业网站, 响应式网页设计(RWD), 社交媒体设计, 3D, 响应用户界面, Strategy, 广告设计, Analysis, 品牌标识, Animation, Design, Ad Design, 创意方向, 滚动动画, Web UI设计, Responsive, 响应的布局, Web UX, 网页用户体验设计, Web UI, UI Motion, Motion & 动画设计, 高保真原型, 演讲, 演示设计, 演示文稿设计, 数字创意方向, 概念设计, Web App UI, 电子邮件签名设计, 登陆页面, 登陆页面设计, Event Design, 社交媒体工具包, UI Branding, 产品品牌, 活动品牌, 战略的概念, 活动策划, 用户参与, 响应式Web应用, 响应式用户体验设计, 响应式电子邮件模板, Style Guides, UI风格指南, 品牌系统, 病毒式营销, 展示广告, 社交广告设计, 移动网页设计, Blog Design, Blogs, 品牌战略, 品牌定位, 用户界面(UI), Pitch Decks, Logo Design, Dashboards, 仪表盘的设计, Web组件, 模板设计, 移动应用界面, 手机设计, 手机UI设计, 移动用户体验设计, Mockups, 语气, 交互原型, 标识设计, 调色板, Apps, Logotype, Infographics, 视觉资产, Brand Design, Brand Logos, Prototyping, Web应用程序设计, UX Design, Mobile UX, Colleges & Universities, 产品设计, Wireframing, 运动设计, Illustration, Research, Planning, 用户体验线框图, 网络图, WebGL, Web App UX, 视频演示, 用户体验(UX), 动画, User Flows, 医疗保健服务, 登陆页优化, 漏斗优化, 漏斗分析, 漏斗营销, Ghost, Blogging, 数字运动, 网络营销, Edtech设计
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